Last updated: July 2026
At Pace, we are committed to protecting your privacy and handling your personal data with care, transparency, and respect. This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law.
By using our services or website at trypace.io, you agree to the terms of this Privacy Policy.
1. Who We Are
Pace ("we", "us", "our") is a UK-based digital services company. We provide all-in-one business management, CRM, automation, and marketing services to businesses across the UK and beyond.
Contact: hello@trypace.io
Website: trypace.io
2. What Data We Collect
We may collect and process the following types of personal data:
2.1 Information you give us directly:
- Full name and job title
- Business name and address
- Email address and phone number
- Payment and billing information
- Any information you share during onboarding, calls, or support requests
2.2 Information collected automatically:
- IP address and browser type
- Pages visited and time spent on our website
- Cookies and tracking data (see Section 8)
- Device and operating system information
2.3 Information from third parties:
- Data from connected integrations (e.g. Google, Facebook, Stripe) where you have granted permission
- Publicly available business information
3. How We Use Your Data
We use your personal data to:
- Provide, manage, and improve our services
- Set up and maintain your Pace account
- Process payments and send invoices
- Communicate with you about your account, updates, and support
- Send relevant marketing communications (where you have opted in)
- Comply with our legal obligations
- Protect against fraud and misuse of our platform
We will never sell your data to third parties or use it for purposes beyond delivering your agreed services.
4. Legal Basis for Processing
Under UK GDPR, we process your data on the following legal bases:
Basis
When We Use It
Contract
To deliver the services you have signed up for
Legitimate Interests
To improve our services and prevent fraud
Legal Obligation
To comply with UK law
Consent
For marketing emails and non-essential cookies
5. How We Share Your Data
We do not sell or share your personal data with third parties for their own marketing purposes.
We may share your data with:
Service providers who help us deliver our platform (hosting, payment processing, email delivery)
Professional advisers such as accountants or legal advisers, where necessary
Regulatory authorities where required by law
All third-party providers are carefully selected and required to handle your data securely and in compliance with UK GDPR.
6. Data Retention
We retain your personal data for as long as necessary to provide our services and meet our legal obligations.
- Active clients: Data is retained for the duration of your contract
- Former clients: Data is retained for up to 6 years after termination for legal and accounting purposes
- Upon request: You may request deletion of your data at any time — see Section 9
7. Data Security
We take the security of your data seriously. Our platform is hosted on enterprise-level infrastructure with bank-grade encryption. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse.
In the event of a data breach that poses a risk to your rights and freedoms, we will notify you without undue delay and, where required, report to the ICO within 72 hours.
8. CookiesOur website uses cookies to improve your experience and analyse how our site is used.
Types of cookies we use:
TypePurpose
EssentialRequired for the website to function
Analytics
Help us understand how visitors use our site
Marketing
Used to show relevant content and ads
You can manage your cookie preferences at any time through your browser settings. Non-essential cookies are only placed with your consent.
9. Your RightsUnder UK GDPR, you have the following rights:
- Right to access — request a copy of the data we hold about you
- Right to rectification — ask us to correct inaccurate data
- Right to erasure — request deletion of your data
- Right to restrict processing — ask us to limit how we use your data
- Right to data portability — receive your data in a portable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — withdraw consent for marketing at any time
To exercise any of these rights, please contact us at hello@trypace.io. We will respond within 30 days.
10. Marketing Communications
We will only send you marketing emails if you have opted in. You can unsubscribe at any time by clicking the unsubscribe link in any email or by emailing hello@trypace.io.
We do not send unsolicited SMS marketing without your prior consent.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies independently.
12. Children's Privacy
Our services are not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe we have inadvertently collected such data, please contact us immediately.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. We will notify you of any significant changes with at least 30 days' notice. The latest version will always be available at trypace.io/privacy.
14. How to Complain
If you are unhappy with how we have handled your data, please contact us first at hello@trypace.io and we will do our best to resolve it.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
15. Contact Us
For any questions about this Privacy Policy or how we handle your data:
Email: hello@trypace.io
